The Next Big Thing You Missed: Email’s About to Die, Argues Facebook Co-Founder

email_overload This is an interesting article about Asana. Certainly solving workflows inside the company’s walls is a good problem to solve.

However, I don’t see the battle that he is talking about as being about email, as painful as it is. The real opportunity is enabling knowledge workers to better coordinate their activity to get things done, better and faster than ever before – whether that is a project, recruiting people, sourcing knowledge, etc. Much of this activity happens with people outside of the walls of the company – with a knowledge worker’s work network. Those are people as nodes on a network – presently via dumb email – but should really be done through smart connections and communications. Mobile is certainly an enabler to solve this problem, and then let email go by the way of paper mail.