Comments on: Social Media – It’s not just another marketing channel http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/#utm_source=rss&utm_medium=rss&utm_campaign=social-media-its-not-just-another-marketing-channel Entrepreneurial finance, venture capital, tech deals, Enterprise 2.0, Collaborative Applications - brian.magierski.com Tue, 02 Mar 2010 07:59:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media marketing isn’t just another channel : Social Media World http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/comment-page-1/#comment-3854 Social Media marketing isn’t just another channel : Social Media World Thu, 11 Oct 2007 18:03:59 +0000 http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/#comment-3854 [...] A great post over at the BKM Blog talks about social media and marketing. Brian Magierski, SVP & Chief Development Officer for BSG Alliance Corporation points out that a, “massive power shift is underway with customers and consumers, powered by Web 2.0 and Social Media. More information is in the hands of customers now than ever before, and customers can now collaborate in unprecedented ways as the costs of collaboration have trended to zero. As such, customers are demanding to be treated differently - not as a marketing channel, but as a person - and have response mechanisms at their disposal to ensure that marketers provide them with what they want. They want experiences. They will give feedback. If they’ve been wronged or are dissatisfied, they will rapidly form a group with shared interests and respond in force globally! If they have a great experience with your brand, they will do the same” (my emphasis added). Saavy Web 2.0 users know how to tune out messaging that sounds like advertising. In traditional channels (such as television, radio and print materials) the idea is to be classy, be polished and be pretty. In social media there needs to be an element of realism, transparency and human touch.  Others have pointed out the success of companies and bloggers that have a personal touch just do better. [...] [...] A great post over at the BKM Blog talks about social media and marketing. Brian Magierski, SVP & Chief Development Officer for BSG Alliance Corporation points out that a, “massive power shift is underway with customers and consumers, powered by Web 2.0 and Social Media. More information is in the hands of customers now than ever before, and customers can now collaborate in unprecedented ways as the costs of collaboration have trended to zero. As such, customers are demanding to be treated differently – not as a marketing channel, but as a person – and have response mechanisms at their disposal to ensure that marketers provide them with what they want. They want experiences. They will give feedback. If they’ve been wronged or are dissatisfied, they will rapidly form a group with shared interests and respond in force globally! If they have a great experience with your brand, they will do the same” (my emphasis added). Saavy Web 2.0 users know how to tune out messaging that sounds like advertising. In traditional channels (such as television, radio and print materials) the idea is to be classy, be polished and be pretty. In social media there needs to be an element of realism, transparency and human touch.  Others have pointed out the success of companies and bloggers that have a personal touch just do better. [...]

]]> By: Brian Magierski http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/comment-page-1/#comment-3840 Brian Magierski Wed, 10 Oct 2007 17:40:54 +0000 http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/#comment-3840 Scott - true, not yet. It is easy to forget the whole world is not living in social media! But at 60 Million users and rapidly growing, plus adding in all of the other non-overlapping users of web 2.0 and social media, it's a compelling enough target to not ignore. Plus, I believe the trends will suggest that as more non-whites come online in to social media, their underlying behaviors will be fundamentally the same - i.e. engagement and experience driven, rather than to be treated as just another channel. Their needs and desired experience may and likely will be different. Scott – true, not yet. It is easy to forget the whole world is not living in social media!

But at 60 Million users and rapidly growing, plus adding in all of the other non-overlapping users of web 2.0 and social media, it’s a compelling enough target to not ignore. Plus, I believe the trends will suggest that as more non-whites come online in to social media, their underlying behaviors will be fundamentally the same – i.e. engagement and experience driven, rather than to be treated as just another channel. Their needs and desired experience may and likely will be different.

]]> By: Brittain http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/comment-page-1/#comment-3839 Brittain Wed, 10 Oct 2007 16:22:41 +0000 http://brian.magierski.com/2007/10/10/social-media-its-not-just-another-marketing-channel/#comment-3839 and I generally agree with most of your points.  On the other hand, for me, the most startling part of this Forrester presentation is on slide 6, <strong>"14% are non-white</strong>".  Not exactly a melting pot.    This conversation continues at <a href="http://www.bsgalliance.com/convs/show/842" rel="nofollow">BSG Alliance</a>   Brittain <a href="http://www.bsgalliance.com/account/profile/11" rel="nofollow">View My Profile</a> BSG Alliance and I generally agree with most of your points.  On the other hand, for me, the most startling part of this Forrester presentation is on slide 6, "14% are non-white". 
Not exactly a melting pot. 
 
This conversation continues at BSG Alliance
 
Brittain
View My Profile
BSG Alliance

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