Social Computing Magazine and Robin Fray Carey weighed in on the debate between Andrew McAfee and Tom Davenport at the Enterprise 2.o Conference yesterday. The debate can be viewed in its entirety here. A big thanks to my BSG Alliance colleague and e2.0 blogger Susan Scrupski for pulling off this wonderful event!
I would like to add to the coverage by addressing an of interesting point that I thought came out of the discussion.
One point made by McAfee was that the consumer side of 2.0 is about the adoption of platforms and platform usage. To paraphrase Andy …
People graduating from college these days grew up on Web 2.0 â€¦ Facebook, MySpace, del.icio.us, etc. They find email quaint, and are obsessive â€œplatform users.â€
The point about these consumer-side Web 2.0 platforms in the context of what is Enterprise 2.0 and how will it evolve is interesting. Enterprises tend to be walled gardens, and thus the adoption of a platform – which one assumes will transcend enterprise walls – becomes challenging. What are platforms in the e2.0 context?
One point of view we have at BSG Alliance about this new wave of business transformation – the Next Generation Enterprise (NGE) wave – is that it is less about front or back office automation (i.e. CRM and ERP) and more about “getting out of the office” and the automation of the extended enterprise. Thus I do believe that Next Generation Enterprise talent will need to be, to quote McAfee, “obsessive platform users”.
In fact, platforms are essential. NGE talent will need to leverage their profile (including their own metadata and their reputation) outside of the enterprise walls as we know them today. As enterprises evolve from hierarchical organization structures to organic ecosystems, more of our work will be done through external partners and alliances. Thus, these notions of (a) the profile that transcends enterprises and (b) seamless usage of multi-enterprise platforms become vital.
So, what are the platforms that NGE talent will need in order to compete going forward? What are the viral effects that will allow these platforms to grow and thrive? What will be the common glue that enables NGE talent to join and operate within and among the platforms they need to do their work? I believe that e2.0 will truly come alive through these (to be) emerging platforms.