Comments on: Optimizing Engagement Efforts http://brian.magierski.com/2006/10/31/optimizing-engagement-efforts/#utm_source=rss&utm_medium=rss&utm_campaign=optimizing-engagement-efforts Entrepreneurial finance, venture capital, tech deals, Enterprise 2.0, Collaborative Applications - brian.magierski.com Tue, 02 Mar 2010 07:59:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tom Parish http://brian.magierski.com/2006/10/31/optimizing-engagement-efforts/comment-page-1/#comment-2 Tom Parish Mon, 06 Nov 2006 04:15:17 +0000 http://listeningpost.magierski.com/2006/10/31/optimizing-engagement-efforts/#comment-2 Brian - you're spot on with this post. I've done SEO work for the last 5 years and have been encouraging people for a couple of years now to blog. Specifically because of what you say - the search engines pick up your posts. The key here is specificity. If you're real careful about the keywords you pick and then repeat from your title into your post you're likely to get better search engine visibility. Use the product name and any nicknames it has, product number and so forth. If you're countering an inaccurate review of a product or service - be sure to say in the blog title something like "Response to Recent Review of xxxxx product by xxxx blogger ...." you get the idea. Don't just start talking about your products and services without using the same naming convention others are using when the blog or comment about it. Otherwise, you're responses may not be found. Anyway, good bits there Brian. Super helpful. Tom Brian – you’re spot on with this post. I’ve done SEO work for the last 5 years and have been encouraging people for a couple of years now to blog. Specifically because of what you say – the search engines pick up your posts. The key here is specificity. If you’re real careful about the keywords you pick and then repeat from your title into your post you’re likely to get better search engine visibility. Use the product name and any nicknames it has, product number and so forth. If you’re countering an inaccurate review of a product or service – be sure to say in the blog title something like “Response to Recent Review of xxxxx product by xxxx blogger ….” you get the idea. Don’t just start talking about your products and services without using the same naming convention others are using when the blog or comment about it. Otherwise, you’re responses may not be found.

Anyway, good bits there Brian. Super helpful.
Tom

]]>