NY Times on CEO Blogging
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Or current lack thereof. Here is today’s interesting article on the topic. Jonathan Schwartz, CEO of Sun Microsystems and the only regular Fortune 500 CEO blogger, said as CEO is #1 job is to be a communicator. What better mechanism than Web 2.0 and blogging as an entry point? I’ve said here at the Listening Post a few times that Blogging alone is not an effective customer engagement strategy, but it will be interesting to see how many CEOs begin to lead the way for major corporations with blogging as an entry point.
A few are tipping their toes in the water. John Mackey of Whole Foods is referenced in the NY Times piece above. My last post was about Rick Wagoner of GM posting to the GM FastLane blog. This does not make Rick a CEO blogger, but at least he can make a first hand judgement of the effectiveness of Web 2.0 as a communications vehicle, and thus begin to expand his customer engagement strategy. Likewise, Gary Kelly recently & effectively posted to Southwest’s Nuts about Southwest blog in the same manner as Rick Wagoner at GM regarding the seating controversy there.
Blogging is the tip of the iceberg for true customer engagement effectiveness & CEO adoption among our largest corporations may be a necessary requirement for the adoption and validation of its effectiveness.
I hope this recent CEO blogging activity and attention is all a harbinger for greater and more comprehensive approaches to true customer engagment for all corporations.
– brian
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