After another long absence from blogging, I am back and this time I am in with both feet firmly planted. I have recently decided to take the plunge into two waters – a new startup and angel investing.
My new startup is Kalivo. This will be another one of those growing Enterprise 2.0 companies. Enterprise 2.0 is somthing I have been thinking about for a long time – well relatively long time of about 12 months. Like Web 2.0, it is a space that I expect will be overhyped in some senses of that definition. However, also like Web 2.0, it is a space where I do believe fundamental changes are occuring and thus where fundamental value – and very profitable new companies – will be created.
Kalivo’s web site is not live yet, but it will be shortly. I will also maintain a personal corporate blog there if such a term exists. Both will be live in the next 2 weeks, and as a resuult, so will our value proposition. For now, let’s say that our offering is social in nature, involves blogs and communities, and is targeted at the marketing function to start.
As for the motivation, let’s just say that I have a firm and strong belief that applying the social technologies of Web 2.0 appropriately to the enterprise will result in (1) greater enterprise value for those companies that embrace them, and (2) greater value and responsiveness for customers of these companies. A true win-win situation where companies and their customers can get closer together and receive mutual value. Kalivo will profit nicely as well : )
I subscribe to the thesis of enterprises as a natural user of all this technology and have for a while. Companies are communities. Supply chains are social networks. A customer base is a community, albeit often not interconnected, except by indirect methods like lawyers and analysts. Shareholders are a community, often interconnected the same ways.
Oddly enough, my other plunge into angel investing can cynically be read as a hedge. However, after "playing" with consumer side stuff over the past 12-15 months, I can say two things: (1) I do not believe my passion or expertise lies in delivering consumer value propositions and (2) many interesting opportunities exist to create value on the consumer side and I can learn a lot to apply the consumer side solutions to enterprises by being actively engaged.
So, I will likely be making a few small investments in interesting consumer plays with great profit potential in the near future. I will post those investments here exclusive of my Kalivo blog, and intend to post on why I decided to invest and the progress of these companies as well. I will offer insights into the angel investing process as I go along as well.
That’s it for now …. I’ll be back on a regular basis now.