There seems to be no good way to get started with a blog other than finally just doing it. So, I have finally decided to create an inaugural post for this site.

I am hoping to introduce topics of discussion with this blog, and enable others and me to benefit by a discussion that will ensue from the initial topic. Additionally, I will pick up on interesting topics from other blogs and hope to continue and add value that those discussions. In short, the more this turns into a collaborative discussion forum than a one-way broadcast, the better for all.

My primary interest area is in New Media and all that it entails, from blogging to gaming to video ads (webmercials) and so forth; I will be posting on challenges in New Media in areas such as business models, technology development, and content development.

As an avid reader of blogs, I am beginning to learn what makes a useful blog versus one that is not so useful (for me at least). With these findings in mind, I am going to do my best to hold myself to the following ground rules for my readers:

1. Be concise yet thorough (less, written well, is more)
2. Add value – new insight, data, and/or analysis; synthesis of existing information or discussions
3. Commit enough time to post on a regular basis, yet hold to #1 and #2 above.

That is all for now.

— bkm